AI Readiness Score · Hospitality

12 Questions Every Hotel, Resort, or Direct-Booking Business Should Be Able to Answer

For independent hotels, boutique properties, golf resorts and country clubs, vacation rentals, restaurants with reservations, and any business where guests book you directly. AI search tools now answer travel questions directly, without sending anyone to a list of links. If they can't verify your facts, they default to an OTA instead of you. This free check tells you where you stand in about 2 minutes.

No account needed. Your answers stay in your browser, and your details reach us only when you choose to send your results.

Not a hotel or resort? Take the professional services version →

0 of 12 answered

Section 1 · Your Basic Facts

Question 1 of 12

Is your business's name, address, and phone number listed exactly the same way on your own website, your Google Business Profile, and every major listing site?

Yes, I've checked and they match exactlyI think so, but haven't checked recentlyI don't know

Question 2 of 12

Is your booking engine built directly into your own website, or is it a separate widget or pop-up from another company?

Built directly into our own siteNot sure how it's set upIt's a separate widget or pop-up

Question 3 of 12

Do you know what percentage of your reservations come directly from your own site versus through a third-party platform?

Yes, I know the exact numberI have a rough ideaNo idea

Section 2 · Your Direct Booking Trend

Question 4 of 12

Has that percentage changed over the last 3 years, and do you know which direction it moved?

Yes, and I know the direction it movedI think it's changed, not sure which wayNo idea

Question 5 of 12

Do you know how much you pay in commissions to third-party booking platforms each year?

Yes, I know the numberI have a rough estimateNo idea

Question 6 of 12

If someone asked an AI assistant like ChatGPT or Gemini about your business right now, would the details it gives back be accurate?

Yes, I've checked and it's accurateNot sure, haven't checkedNo, or I know there are errors

Section 3 · Your Site's Technical Access

Question 7 of 12

Has anyone ever checked whether your booking engine can actually be read by outside systems, not just by a person clicking through it?

Yes, this has been checkedNot sureNo, never checked

Question 8 of 12

Does a visitor have to click through a popup, language selector, or location picker before your real information loads?

No, information loads immediatelyNot sureYes, there's a popup or selector first

Question 9 of 12

Are your room types, packages, or services described with specific, checkable detail on your site, or mostly in general marketing language?

Specific, checkable detailA mix of bothMostly general marketing language

Section 4 · Ownership & Monitoring

Question 10 of 12

Have you invested in SEO or marketing that was supposed to help, but didn't noticeably move your direct bookings?

No, or investments have worked wellSome worked, some didn'tYes, invested with little to no result

Question 11 of 12

Is there one person or system responsible for keeping your business facts consistent everywhere they appear, or does no one own that job?

Yes, clearly ownedSort of, informallyNo one owns this

Question 12 of 12

Has this information been checked in the last 90 days, or was it set up once and left alone?

Checked within the last 90 daysChecked a while ago, not recentlySet up once and left alone

Answer all 12 questions to see your score.