Free Hotel Audit · $0

Is AI Recommending Your Hotel, or the One Down the Street?

AI assistants do not reward whoever shouts loudest. They check facts. When the facts about a hotel are out of date, contradict each other or are too vague to check, the assistant skips that hotel and recommends someone else.

Fixing your visibility is also how you compete against the OTAs for direct bookings.

Your free AI Visibility Remediation Requirements Audit shows exactly which requirements your hotel meets and which it does not. We walk through the results with you on a call, and you keep a copy.

1
Send us your hotel's website
Your name, email and website address. That's all we need.
2
Book your review call
Pick a time in the same form for a 30-minute call with Donna to go through your results.
3
Receive your copy of the audit
A branded PDF of your hotel's requirements results, yours to keep.

Your review is with Donna Rougeau

Founder & Chief Information Architect · Subject Matter Expert, Search Engine Land

Request Your Free Hotel Audit

Your details and a time for your review call with Donna, in one form.

Proof of Concept

Proof of Concept Client Hotel

From the first audit on July 8, 2026 to the follow-up on September 29, 2026, the hotel closed the gaps the audit found.

Overall AI readiness

42% → 66%

Direct bookings, August YoY

+38.7%

+406 room nights: 1,050 → 1,456

Scores are percentages of points available in each category. Direct bookings reported by the hotel. Results from one property; every hotel's results differ.

Proof of concept client hotel results: overall AI readiness 42% to 66%, direct bookings up 38.7% year over year in August

See What You'll Receive

A Sample From a Real Hotel Audit

Pages from an audit prepared for a luxury inn. Yours follows the same format, built for your hotel's website.

Sample audit cover and summary with trust signal and AI readability gauges — Cover and summary

Sample requirements results grouped by area, showing which requirements the hotel meets — Requirements results by area

What It Is

A No-Cost Check Against the Requirements AI Uses

A no-cost check of how your hotel's online information is set up against the requirements for AI and search visibility. It shows exactly which requirements your hotel meets and which it does not.

What You Receive

A requirements summary listing each visibility requirement we checked and whether your hotel meets it
The requirements grouped by area: whether AI assistants and search engines can reach your site, your hotel's facts, consistency across the web, and the files that help AI read your site
A review call with Donna to walk through your results, and a PDF copy to keep

Quick Questions

What does it cost?

Nothing.

What do you need from me?

Your hotel's website address, plus your name and email so we can send your copy and confirm the review call.

Is this SEO under a different name?

No. Traditional SEO chases keyword rankings. This audit checks whether the facts about your hotel meet the requirements AI assistants use to decide which hotel to recommend.

How does this help me compete with the OTAs?

When AI can't verify the facts on your own website, it falls back on the OTA listings it can read. Fixing your visibility gives AI a verified source to cite and a direct link back to your booking page.

What comes next?

If you would like to know how to close each gap, the next step is Step Two, the AI Visibility Audit and Fix List. There is no obligation to continue.

Seen · Known · Trusted · Booked

Find Out Which Requirements Your Hotel Meets

Free audit, reviewed with you on a call, with a copy to keep.

Request My Free Hotel Audit