{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Protected by ALFIE Inc.", "url": "https://protectedbyalfie.com", "sameAs": "https://www.linkedin.com/company/protectedbyalfie/" }, "generated": "2026-06-28T16:00:00Z", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "ProprietaryTerm", "name": "ALFIE", "alternateName": "Accurately Located, Found and Identified Everywhere", "description": "ALFIE (Accurately Located, Found and Identified Everywhere) is a managed AI retrievability infrastructure platform built by Protected by ALFIE Inc. It audits, corrects, and continuously protects a business's verified digital presence so that AI search engines, LLMs, and RAG pipelines surface the correct entity with a verified direct booking link.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." }, { "predicate": "ACHIEVES", "targetId": "e_004", "targetName": "Entity Sovereignty", "confidence": "declared" }, { "predicate": "TARGETS", "targetId": "e_013", "targetName": "Direct Booking", "confidence": "declared" }, { "predicate": "PREVENTS", "targetId": "e_014", "targetName": "Online Travel Agency (OTA) dependency" }, { "predicate": "PRODUCED_BY", "targetId": "e_019", "targetName": "Ayaz Yasin" } ], "hasChunks": [ { "chunkId": "c_001_01", "text": "ALFIE stands for Accurately Located, Found and Identified Everywhere. It is a managed AI retrievability infrastructure platform that audits, fixes, and continuously protects a business's verified digital presence — ensuring AI search engines find the right entity and route to the right direct booking link.", "sourceUrl": "https://protectedbyalfie.com/", "pageTitle": "Protected by ALFIE Inc. — Seen, Known, Trusted, Booked", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" }, { "chunkId": "c_001_02", "text": "ALFIE is not a SaaS platform. It is a managed technical infrastructure service. The distinction matters because ALFIE's value is in the forensic audit work, the deployment engineering, and the ongoing monitoring — not access to a dashboard. ALFIE operates continuously, intercepting incorrect information before it reaches AI retrieval systems.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_001_03", "text": "ALFIE runs a 500-point audit, fixes every identified gap, builds a verified direct booking link locked to the client's entity, and then monitors the entire digital ecosystem continuously. The result is a business that AI systems can find, verify, and confidently send customers to — without routing through an OTA or a competitor.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.95, "contentType": "procedure" } ] }, { "entityId": "e_002", "@type": "Metric", "name": "Recoverable Tracked Value", "alternateName": "RTV", "description": "Recoverable Tracked Value (RTV) is the proprietary metric defined by Protected by ALFIE Inc. to quantify direct booking revenue attributable to ALFIE-verified pathways. RTV is tracked from platform activation and compared to the monthly platform fee to determine Green Light status.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "MEASURES", "targetId": "e_013", "targetName": "Direct Booking" }, { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "LEADS_TO", "targetId": "e_003", "targetName": "Green Light", "confidence": "declared", "context": { "condition": "when RTV ≥ platform fee × 1.10" } } ], "hasChunks": [ { "chunkId": "c_002_01", "text": "Recoverable Tracked Value (RTV) is the direct booking revenue attributable to ALFIE-verified pathways. ALFIE tracks it from the moment a client's verified presence goes live. When RTV reaches 110% or more of the monthly platform fee, Green Light activates and the first monthly invoice is issued for the following month.", "sourceUrl": "https://protectedbyalfie.com/pricing/", "pageTitle": "ALFIE Pricing — Green Light Billing Model", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.98, "contentType": "definition" }, { "chunkId": "c_002_02", "text": "RTV is visible in the client dashboard from day one. The dashboard tracks revenue attributable to verified ALFIE pathways in real time, before any monthly invoice is raised. This means clients see their value accumulating before they are asked to pay for it.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.94, "contentType": "evidence" } ] }, { "entityId": "e_003", "@type": "ProprietaryTerm", "name": "Green Light", "description": "Green Light is the activation signal in ALFIE's billing model. It activates when a client's Recoverable Tracked Value (RTV) reaches 110% or more of the monthly platform fee, confirming that ALFIE has demonstrably generated more revenue than it costs. The first monthly invoice is issued for the month following Green Light activation.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_002", "targetName": "Recoverable Tracked Value (RTV)" }, { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "ENABLES", "targetId": "e_008", "targetName": "ALFIE Monthly Platform Billing" } ], "hasChunks": [ { "chunkId": "c_003_01", "text": "Green Light activates when Recoverable Tracked Value (RTV) reaches 110% or more of the ALFIE monthly platform fee. This confirms ALFIE has delivered more value than it costs. The first monthly invoice is issued for the month following Green Light activation. Until Green Light, the client pays only the one-time onboarding fee.", "sourceUrl": "https://protectedbyalfie.com/pricing/", "pageTitle": "ALFIE Pricing — Green Light Billing Model", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" }, { "chunkId": "c_003_02", "text": "ALFIE's Green Light model means your monthly platform fee only activates after ALFIE has demonstrably generated more revenue than it costs. You pay a one-time onboarding fee, then nothing until results are proven. This is not a trial or a promotion — it is the permanent billing model.", "sourceUrl": "https://protectedbyalfie.com/", "pageTitle": "Protected by ALFIE Inc. — Seen, Known, Trusted, Booked", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "evidence" } ] }, { "entityId": "e_004", "@type": "ProprietaryTerm", "name": "Entity Sovereignty", "description": "Entity Sovereignty is the state in which a business fully owns and controls its verified identity across all AI retrieval systems, search engines, and knowledge graphs. An entity-sovereign business cannot be misrepresented by third-party data sources, OTA platforms, or incorrect cached information — AI systems verify the entity directly from its authoritative source.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "ACHIEVES", "targetId": "e_013", "targetName": "Direct Booking", "confidence": "declared" }, { "predicate": "PREVENTS", "targetId": "e_014", "targetName": "Online Travel Agency (OTA) dependency" }, { "predicate": "DEPENDS_ON", "targetId": "e_010", "targetName": "AI Search" }, { "predicate": "REQUIRES", "targetId": "e_005", "targetName": "Verified Booking Link" } ], "hasChunks": [ { "chunkId": "c_004_01", "text": "Entity Sovereignty means your business is the authoritative source of its own verified information in every AI system that matters. No OTA, no aggregator, no cached third-party data can override your verified presence. AI search engines and LLMs retrieve your entity correctly and route customers directly to your booking link.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "definition" }, { "chunkId": "c_004_02", "text": "The goal of ALFIE is entity sovereignty for every client: a state where their business is Seen, Known, Trusted and Booked by AI systems — independently of any platform, OTA, or aggregator. This is not reputation management. It is the infrastructure of accurate presence.", "sourceUrl": "https://protectedbyalfie.com/about/", "pageTitle": "About Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.95, "contentType": "evidence" } ] }, { "entityId": "e_005", "@type": "ProprietaryTerm", "name": "Verified Booking Link", "description": "A Verified Booking Link is a direct booking endpoint built and locked by ALFIE that carries a semantic triple — a structured machine-readable signal embedding the entity's verified identity, location data, and booking capability. AI retrieval systems use this triple to confirm the entity and route customers directly to the booking source, bypassing OTAs and aggregators.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "ACHIEVES", "targetId": "e_013", "targetName": "Direct Booking", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_005_01", "text": "ALFIE builds a Verified Booking Link — a direct booking endpoint locked to the client's entity and embedded with a semantic triple that AI retrieval systems can read, verify, and trust. The link routes customers directly to the business without passing through an OTA, aggregator, or competitor's page.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.98, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_005_02", "text": "The Verified Booking Link carries a semantic triple: subject (the verified business entity), predicate (offers direct booking), object (the verified booking endpoint). This is the machine-readable signal AI agents need to confirm they are routing to the correct, authoritative source rather than an OTA or aggregator.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.96, "contentType": "evidence", "audienceType": "technical" } ] }, { "entityId": "e_006", "@type": "Methodology", "name": "500-Point E-E-A-T Engine", "description": "The 500-Point E-E-A-T Engine is the proprietary audit methodology developed by Protected by ALFIE Inc. It evaluates 500 data points across a business's entire digital presence — structured data, citation consistency, entity disambiguation, knowledge graph signals, and AI retrieval pathway integrity — to identify every gap preventing accurate AI retrievability.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "IMPROVES", "targetId": "e_009", "targetName": "AI Retrievability", "confidence": "declared" }, { "predicate": "LEADS_TO", "targetId": "e_004", "targetName": "Entity Sovereignty", "confidence": "declared", "context": { "condition": "when all identified audit gaps are resolved" } } ], "hasChunks": [ { "chunkId": "c_006_01", "text": "ALFIE's 500-Point E-E-A-T Engine evaluates every signal that AI systems use to identify, verify, and retrieve a business entity — structured data accuracy, citation consistency across directories, knowledge graph entity recognition, schema markup integrity, and the completeness of the verified booking pathway.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_006_02", "text": "The audit identifies every gap between a business's intended identity and how AI systems currently represent it. Gaps include incorrect NAP data, missing structured data, unverified entity claims, conflicting citation data across data aggregators, and broken or missing direct booking pathways in AI-readable formats.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.94, "contentType": "procedure", "audienceType": "technical" } ] }, { "entityId": "e_007", "@type": "ProprietaryTerm", "name": "Semantic Triple", "canonicalLabel": "RDF triple", "description": "In ALFIE's context, a Semantic Triple is a structured machine-readable data unit embedded in a Verified Booking Link. It carries three elements: the verified subject entity (the business), a predicate (offers direct booking), and the verified object (the booking endpoint URL). This triple is the signal AI retrieval systems need to confirm entity identity and route customers to the authoritative direct booking source.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_005", "targetName": "Verified Booking Link" }, { "predicate": "ENABLES", "targetId": "e_009", "targetName": "AI Retrievability" }, { "predicate": "RELATES_TO", "targetId": "e_011", "targetName": "Knowledge Graph" } ], "hasChunks": [ { "chunkId": "c_007_01", "text": "The semantic triple carried in every ALFIE Verified Booking Link gives AI retrieval systems the structured signal they need: subject (the verified business entity), predicate (offers direct booking), object (the verified booking endpoint). This triple survives aggregation, indexing, and retrieval — it is machine-readable at every layer of the AI stack.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "definition", "audienceType": "technical" } ] }, { "entityId": "e_008", "@type": "ProprietaryTerm", "name": "ALFIE Monthly Platform Billing", "description": "ALFIE Monthly Platform Billing is the recurring fee that activates only after Green Light. It is not a subscription — it is a performance-tied monthly charge that begins only when Recoverable Tracked Value confirms ALFIE has generated more revenue than it costs. The first invoice is issued for the month following Green Light activation.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_003", "targetName": "Green Light" }, { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" } ], "hasChunks": [ { "chunkId": "c_008_01", "text": "ALFIE monthly platform billing activates only after Green Light. Clients pay only the one-time onboarding fee until RTV exceeds the platform fee by at least 10%. The first monthly invoice is issued for the month following Green Light activation. There is no subscription — billing is tied directly to demonstrated outcome.", "sourceUrl": "https://protectedbyalfie.com/pricing/", "pageTitle": "ALFIE Pricing — Green Light Billing Model", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.96, "contentType": "definition" } ] }, { "entityId": "e_009", "@type": "Concept", "name": "AI Retrievability", "sameAs": "https://www.wikidata.org/wiki/Q106601591", "description": "AI Retrievability is the degree to which a business entity can be accurately found, verified, and cited by AI search engines, large language models, and retrieval-augmented generation (RAG) pipelines. A business with high AI retrievability is consistently identified by its correct entity, presented with accurate information, and routed via its direct booking link.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_011", "targetName": "Knowledge Graph" }, { "predicate": "DEPENDS_ON", "targetId": "e_010", "targetName": "AI Search" }, { "predicate": "IMPROVES", "targetId": "e_013", "targetName": "Direct Booking", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_009_01", "text": "AI Retrievability determines whether a business is found, correctly identified, and confidently cited by AI search engines, LLMs, and RAG pipelines. A business with poor AI retrievability is invisible to the systems that now make the first recommendation to a customer looking to book — regardless of how good its traditional SEO is.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.96, "contentType": "definition" }, { "chunkId": "c_009_02", "text": "Traditional SEO optimises for keyword ranking in a ten-blue-links search result. AI Retrievability optimises for entity recognition in a system that picks one answer and routes the customer directly to it. These are structurally different problems requiring different infrastructure. ALFIE is built for the second problem.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.93, "contentType": "evidence", "audienceType": "technical" } ] }, { "entityId": "e_010", "@type": "Concept", "name": "AI Search", "sameAs": "https://www.wikidata.org/wiki/Q112692617", "description": "AI Search is the category of search systems that use large language models and retrieval-augmented generation to produce single-answer or ranked-entity responses rather than lists of links. Systems include ChatGPT Search, Google AI Overviews, Perplexity, and Claude. These systems select one entity to recommend — rather than showing ten results — making accurate entity representation a direct revenue issue for any business that depends on being found.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "RELATES_TO", "targetId": "e_011", "targetName": "Knowledge Graph" } ], "hasChunks": [ { "chunkId": "c_010_01", "text": "AI search systems — including ChatGPT Search, Google AI Overviews, Perplexity, and Claude — now answer queries by selecting one entity from their knowledge base and routing the user to it. For a business that depends on being found and booked, being the entity these systems select is now a direct revenue issue, not a marketing preference.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.95, "contentType": "evidence" } ] }, { "entityId": "e_011", "@type": "Concept", "name": "Knowledge Graph", "sameAs": "https://www.wikidata.org/wiki/Q17052477", "description": "A Knowledge Graph is a structured database of entities, their attributes, and the relationships between them. AI search engines and LLMs use knowledge graphs to verify entity identity before generating responses. Google's Knowledge Graph is the dominant reference for business entity verification in English-language AI search.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "ENABLES", "targetId": "e_009", "targetName": "AI Retrievability" } ], "hasChunks": [ { "chunkId": "c_011_01", "text": "AI systems use knowledge graphs to verify entity identity before routing a customer. A business that is not correctly represented in Google's Knowledge Graph — or whose entity data conflicts across sources — is an entity AI systems cannot confidently recommend. ALFIE establishes and maintains correct knowledge graph representation for every client.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.94, "contentType": "evidence", "audienceType": "technical" } ] }, { "entityId": "e_012", "@type": "Concept", "name": "Retrieval-Augmented Generation", "alternateName": "RAG", "sameAs": "https://www.wikidata.org/wiki/Q120193974", "description": "Retrieval-Augmented Generation (RAG) is the architecture used by AI systems to ground language model responses in retrieved source content. In a RAG pipeline, a retriever fetches relevant chunks from an index and passes them to a language model for answer generation. Businesses whose content is not structured for RAG retrieval are invisible in AI-generated answers regardless of their website quality.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_010", "targetName": "AI Search" }, { "predicate": "DEPENDS_ON", "targetId": "e_011", "targetName": "Knowledge Graph" } ], "hasChunks": [ { "chunkId": "c_012_01", "text": "Retrieval-Augmented Generation (RAG) is the architecture behind AI search answers. A retriever selects relevant chunks from an index; a language model synthesises them into a response. A business whose entity data is structured correctly for RAG retrieval is cited accurately. A business whose data is not structured for RAG is absent from the answer — regardless of its search ranking.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" } ] }, { "entityId": "e_013", "@type": "Concept", "name": "Direct Booking", "description": "Direct Booking is a reservation or transaction completed through a business's own booking system, without passing through an online travel agency (OTA), aggregator, or third-party platform. Direct bookings preserve the full margin of the transaction and maintain the business's direct relationship with its customer. ALFIE exists to protect and grow the direct booking share of every client.", "maturityStatus": "established", "audienceType": "general", "relations": [], "hasChunks": [ { "chunkId": "c_013_01", "text": "A direct booking is a reservation completed through the business's own system — not through an OTA, aggregator, or third-party platform. Direct bookings preserve the full transaction margin and maintain the business's direct customer relationship. Every booking that goes through an OTA instead costs the business a commission of 15 to 30 percent.", "sourceUrl": "https://protectedbyalfie.com/", "pageTitle": "Protected by ALFIE Inc. — Seen, Known, Trusted, Booked", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.96, "contentType": "definition" } ] }, { "entityId": "e_014", "@type": "Concept", "name": "Online Travel Agency (OTA) dependency", "alternateName": "OTA", "sameAs": "https://www.wikidata.org/wiki/Q1434831", "description": "Online Travel Agency (OTA) dependency describes the condition in which a business's bookings are captured primarily through third-party platforms such as Booking.com, Expedia, or Airbnb rather than through the business's own direct booking system. OTAs charge commissions of 15 to 30 percent per booking and control the customer relationship, reducing margin and creating long-term brand vulnerability.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "CONFLICTS_WITH", "targetId": "e_013", "targetName": "Direct Booking" }, { "predicate": "DEGRADES", "targetId": "e_009", "targetName": "AI Retrievability", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_014_01", "text": "OTA dependency occurs when AI systems and search engines route customers to Booking.com, Expedia, or similar platforms instead of the business's own booking page. This is not always caused by bad SEO — it is caused by AI systems having higher confidence in the OTA's entity data than in the business's own data. ALFIE fixes the underlying entity data so AI routes correctly.", "sourceUrl": "https://protectedbyalfie.com/how-it-works/", "pageTitle": "How ALFIE Works — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.95, "contentType": "evidence" } ] }, { "entityId": "e_015", "@type": "Organization", "name": "Protected by ALFIE Inc.", "description": "Protected by ALFIE Inc. is an information architecture firm that builds and operates the ALFIE AI retrievability infrastructure platform. Founded by Donna Rougeau and based in Charlottetown, Prince Edward Island, Canada, Protected by ALFIE Inc. designs, deploys, and continuously protects the verified information architecture that makes direct-booking businesses Seen, Known, Trusted and Booked by every AI system that matters.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "OFFERS", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "OFFERS", "targetId": "e_021", "targetName": "Information Architecture (AI context)" } ], "hasChunks": [ { "chunkId": "c_015_01", "text": "Protected by ALFIE Inc. is an information architecture firm. Founded by Donna Rougeau, the company builds and operates managed AI retrievability infrastructure for independent hotels, golf resorts, realtors, and any direct-booking business that does not rely on a SaaS platform controlling its booking pathway. Based in Charlottetown, PEI, serving clients worldwide.", "sourceUrl": "https://protectedbyalfie.com/about/", "pageTitle": "About Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" } ] }, { "entityId": "e_016", "@type": "ProprietaryTerm", "name": "Powered by ALFIE", "description": "Powered by ALFIE is the partner and reseller designation used by Protected by ALFIE Inc. for organisations that deliver ALFIE's AI retrievability infrastructure to their own client base. Partner organisations — including SEO agencies, digital publishers, and hospitality technology groups — resell ALFIE's capabilities under their own brand while maintaining the Powered by ALFIE certification standard.", "maturityStatus": "established", "audienceType": "executive", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "PRODUCED_BY", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." } ], "hasChunks": [ { "chunkId": "c_016_01", "text": "Powered by ALFIE is the certification that partners carry when delivering ALFIE's AI retrievability infrastructure to their client base. Agencies, publishers, and hospitality technology groups use the Powered by ALFIE designation to signal that their clients' AI retrievability is built on the ALFIE standard — with all the infrastructure, monitoring, and Green Light billing that entails.", "sourceUrl": "https://protectedbyalfie.com/partners/", "pageTitle": "ALFIE Partner Programme — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.96, "contentType": "definition" } ] }, { "entityId": "e_017", "@type": "Person", "name": "Donna Rougeau", "description": "Donna Rougeau is the Founder and Chief Information Architect of Protected by ALFIE Inc. and the architect of the ALFIE platform. With 30+ years of experience in digital marketing and data infrastructure, she is a published contributor to Search Engine Land, an ORCID-verified researcher (0009-0008-5529-1390), and a global mentor to 500+ digital professionals.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." }, { "predicate": "PRODUCES", "targetId": "e_020", "targetName": "Reimagining Digital" } ], "hasChunks": [ { "chunkId": "c_017_01", "text": "Donna Rougeau is the founder of Protected by ALFIE Inc. and the architect of the ALFIE platform. With over 30 years at the intersection of business and digital technology, she is a published contributor to Search Engine Land, an ORCID-verified researcher (0009-0008-5529-1390), and a mentor to 500+ digital professionals worldwide. She works from Charlottetown, PEI.", "sourceUrl": "https://protectedbyalfie.com/team/donna-rougeau/", "pageTitle": "Donna Rougeau | Founder, Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" } ] }, { "entityId": "e_018", "@type": "Person", "name": "Ameneh Saeednia", "alternateName": "Ami Saeednia", "description": "Ameneh Saeednia is a Semantic Information Architect and co-host of the Reimagining Digital podcast at Protected by ALFIE Inc. She specialises in Entity-Attribute-Value (EAV) relationships, semantic content architecture, and the 500-Point E-E-A-T Engine audit methodology. ORCID: 0000-0002-8812-2306.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." }, { "predicate": "PRODUCES", "targetId": "e_020", "targetName": "Reimagining Digital" } ], "hasChunks": [ { "chunkId": "c_018_01", "text": "Ameneh Saeednia is a Semantic SEO Strategist and co-host of the Reimagining Digital podcast at Protected by ALFIE Inc. She specialises in Entity-Attribute-Value (EAV) relationships and semantic content architecture — the intelligence behind ALFIE's 500-Point E-E-A-T Engine. ORCID: 0000-0002-8812-2306.", "sourceUrl": "https://protectedbyalfie.com/team/ameneh-saeednia/", "pageTitle": "Ameneh Saeednia | Podcast Co-Host, Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" } ] }, { "entityId": "e_019", "@type": "Person", "name": "Ayaz Yasin", "description": "Ayaz Yasin is the Systems Architect behind the ALFIE platform at Protected by ALFIE Inc. He built the technical infrastructure that makes ALFIE's AI retrievability protection permanent, scalable, and continuously effective — including the real-time RTV monitoring system, the verified booking link architecture, and the 24/7 presence protection pipeline.", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." }, { "predicate": "PRODUCES", "targetId": "e_001", "targetName": "ALFIE" } ], "hasChunks": [ { "chunkId": "c_019_01", "text": "Ayaz Yasin is the Systems Developer behind the ALFIE platform at Protected by ALFIE Inc. He built the technical infrastructure that makes ALFIE's protection permanent and continuously effective — including real-time RTV tracking, the verified booking link architecture, and the 24/7 presence protection pipeline that intercepts incorrect entity data before it reaches AI retrieval systems.", "sourceUrl": "https://protectedbyalfie.com/team/ayaz-yasin/", "pageTitle": "Ayaz Yasin | Systems Developer, ALFIE Platform", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" } ] }, { "entityId": "e_020", "@type": "ProprietaryTerm", "name": "Reimagining Digital", "description": "Reimagining Digital is the podcast co-hosted by Donna Rougeau and Ameneh Saeednia at Protected by ALFIE Inc. The podcast covers AI search, entity sovereignty, RAG optimisation, and the strategies that direct-booking businesses need to remain visible and bookable as AI systems replace traditional search engines. Available on iHeartRadio, Spotify, and YouTube.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_015", "targetName": "Protected by ALFIE Inc." }, { "predicate": "COVERS", "targetId": "e_009", "targetName": "AI Retrievability" }, { "predicate": "COVERS", "targetId": "e_010", "targetName": "AI Search" }, { "predicate": "PRODUCED_BY", "targetId": "e_017", "targetName": "Donna Rougeau" }, { "predicate": "PRODUCED_BY", "targetId": "e_018", "targetName": "Ameneh Saeednia" } ], "hasChunks": [ { "chunkId": "c_020_01", "text": "Reimagining Digital is the podcast hosted by Donna Rougeau and Ameneh Saeednia. Each episode covers a specific aspect of AI search, entity recognition, RAG optimisation, or AI retrievability strategy — in language that business owners can act on. Available on iHeartRadio, Spotify, and YouTube.", "sourceUrl": "https://protectedbyalfie.com/podcast/", "pageTitle": "Reimagining Digital Podcast — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.98, "contentType": "definition" } ] }, { "entityId": "e_021", "@type": "Concept", "name": "Information Architecture (AI context)", "description": "In ALFIE's context, Information Architecture refers to the structured, verified, machine-readable data layer that defines a business entity's identity, relationships, and direct booking capability across all AI retrieval systems, knowledge graphs, and search engines. An Information Architecture built by ALFIE is the foundation of Entity Sovereignty — it determines whether AI systems can find, verify, and confidently recommend a business.", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "ALFIE" }, { "predicate": "LEADS_TO", "targetId": "e_004", "targetName": "Entity Sovereignty", "confidence": "declared", "context": { "condition": "when the complete verified information architecture is deployed and maintained" } }, { "predicate": "ENABLES", "targetId": "e_009", "targetName": "AI Retrievability" } ], "hasChunks": [ { "chunkId": "c_021_01", "text": "We are Information Architects. We build and protect the verified information structure that AI systems read, trust, and cite when deciding which business to recommend and which direct booking link to send a customer to.", "sourceUrl": "https://protectedbyalfie.com/about/", "pageTitle": "About Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.99, "contentType": "definition" }, { "chunkId": "c_021_02", "text": "Information Architecture in the AI era means structuring a business's verified facts — name, location, booking capability, entity relationships — as machine-readable, semantically correct data that AI retrieval systems can parse, trust, and cite. Without this architecture, a business is invisible to AI regardless of its website quality or traditional SEO.", "sourceUrl": "https://protectedbyalfie.com/technical-overview/", "pageTitle": "ALFIE Technical Overview — Protected by ALFIE Inc.", "publisher": "Protected by ALFIE Inc.", "retrieved": "2026-06-28T00:00:00Z", "relevanceScore": 0.97, "contentType": "definition", "audienceType": "technical" } ] } ], "profile": "core", "vocabulary": { "PRODUCES": { "description": "The subject entity produces, creates, hosts, or is the primary author of the target entity.", "domain": [ "Person", "Organization" ], "range": [ "ProprietaryTerm", "Concept", "Platform" ] } } }